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What we were looking for was a solid presence that would sit naturally

in any environment, just like a piece of furniture

Ronan & Erwan Bouroullec




Acclaimed design duo, Ronan and Erwan Bouroullec, introduce Serif Tv for Samsung and it’s now available at La Fabrika!

Their 20-year partnership includes collaborations with leading design companies such as Vitra, Artek, and Alessi; however this is the first time they have worked within the technology sector.



The idea behind SERIF TV was not to be constrained to a single material or shape, but the challenge was that every detail and element composing the TV had to fuse harmoniously with the rest. 

Most of the time, design is not about inventing functions but making them simple and accessible. The Bouroullec brothers adopted this approach when re-designing the existing Samsung TV software, to create a bespoke user interface and remote control.


SERIF TV moves away from the logic of ultra thin screens. Its presence is like an object; you can turn around and manipulate it. It can stand anywhere – even on the floor using the legs. SERIF TV can be positioned anywhere in the home: on the furniture or self standing, on a shelf, in the living room or in the bedroom. Shapes and colours break away from the usual theme of masculine, cutting-edge technology and extra-large dimensions. It is more subtle; it doesn’t exude power. It is made to fit in the world we live in.

SERIF TV is defined by a single frame, one colour, one shape.

It is Available in white, dark blue and red!